01 / High-touch hospitality
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Spirits, service, and a feel for the room. Hospitality that becomes part of the experience.
Premium brand ambassadors. Spirits specialists. High-touch hospitality teams. Curated to represent the world your brand wants to create.
Polished, culturally fluent talent trained to embody your brand.
Knowledgeable promotional talent for tastings, launches, on-premise activations, and premium account experiences.
Hosts, registration teams, VIP attendants, guest-experience staff, and event support.
Complete field teams for experiential campaigns, retail moments, festivals, nightlife, and special events.
Intentionally selected teams based on brand, audience, environment, and experience goals.

Spirits, service, and a feel for the room. Hospitality that becomes part of the experience.

Personality meets presence. Talent selected for the brand, the audience, and the moment.
The guide
behind the methodology
Every house has a founding myth. Ours is simply true. CULTE was not built in an office. It was built in the rooms where taste is decided — and the method below was learned in those rooms, account by account, room by room.
A decade of rooms sits inside the method — the bar where tastemakers order, the second line, the Superdome in July. And at the root, cultivation: since 2016, The Gifted Project has grown a generation of young creatives across three cities. That is the ground the name stands on. A culte is the thing people build rituals around.
Presence is earned where taste is set — the accounts, the hosts, the circles a market already listens to. Everything else builds behind that credibility.
Show up where the city is already gathering. Inside the culture, never beside it — so the brand belongs to the moment, rather than appearing at it.
Every room is a relationship to keep, not a placement to count. The measure of an activation is whether the doors open for you again.
Talent is grown into the brand, the audience, and the moment — not booked like furniture. We do not assemble crews; we cultivate presence.
An operator’s understanding
CULTE is a culture-forward experiential staffing agency specializing in luxury, spirits, hospitality, and lifestyle activations. Founded by John T. Carmouche, and serving Baton Rouge and New Orleans.
Built from more than a decade of experiential marketing experience spanning GQ, Jordan Brand, Martell, Saks Fifth Avenue, Moët & Chandon, and NBA All-Star Weekend.
This is not generic staffing.
This is experience curation.